Helping businesses unlock the potential in their data
Hazy is the most advanced and experienced synthetic data company. They accelerate innovation while increasing privacy at some of the world’s leading financial institutions. And they have fun and (sometimes) wear purple doing it.
They were founded in early 2017 by Harry Keen (CEO), James Arthur (CTO emeritus), and Dr. Luke Robinson (CSO). With one foot in big business and the other in academia, Hazy stands on the belief that privacy by design should not slow down innovation.
Originally a UCL AI spin-out, London-based Hazy was initially incubated by Post Urban Ventures and CyLon cybersecurity accelerator. Their startup began trying to fix the flaws of traditional data redaction and then data anonymization. They soon discovered anonymized data will always pose a risk to re-identification.
They looked at the opportunity in applying machine learning to synthetic data, which starts with the basis that with no real data there is no real risk. They pivoted their focus completely to AI-generated smart synthetic data and have worked to make it both differentially private and statistically equivalent. They quickly discovered that the organizations that would most benefit from smart synthetic data are highly regulated large enterprises with legacy architecture.