Top 100 DIET Champion 2021, DataEthics4All
Kathleen Fetters is a DataEthics4All Top 100 DIET Champion 2021, a member of the DataEthics4ll Advisory Council and a Member of the DataEthics4All Think Tank Community. She has an absolute passion to make it easier for customers to do business with the brands she supports. For her the way to execute this best is listening to what is important to consumers around the world through social media data and research. Kathleen believes that Data is powerful but only if it can be translated into true actionable efforts which is something she takes pride in doing on a daily basis. As a Digital Intelligence Leader and researcher at First Republic Bank she has had the opportunity to develop and head their social listening and social selling programs. These programs she thinks are key in helping to identify the impact of social engagement, gather intelligent insights, recognize revenue generating opportunities and feed all areas of the organization actionable data that influences business decisions, sales efforts and mitigates risk. DataEthics4All is proud to call her a DIET Champion 2021 for her work in Data and Diversity, Inclusion and Impact, Ethics and Equity in Technology, AI and Society.