The Ethical Chief Data Officer Live
Latest Consumer Privacy Trends and Impact on Digital Media with Michael Kaushansky, CDO Havas and Data Ethics Advisory Council Member at DataEthics4All.
Here’s what we’ll cover:
- Data ownership and consumer consent to use data for media targeting.
- Impact of the latest regulatory changes on Digital Marketing
- Where is the future headed for consumer data?
In this role, he has direct oversight and responsibility for the agency’s direct marketing, data and technology, and Michael is responsible for managing and advancing Helia – Havas’s Direct Marketing / Loyalty / CRM agency focused on managing, extracting insights, and activating consumer data on behalf of their clients through direct channels.
Michael has been involved in the field of data, analytics, and direct marketing for nearly two decades with a strong focus on consumer insights, media effectiveness, marketing modeling, and digital analysis.
Michael has held roles of increasing responsibility at Publicis, GE, Target, and GSK. Most recently, Michael led all marketing analytics at Ogilvy where his work spanned several leading global brand advertisers including UPS, IBM, Nestle, Cisco, and SAP.
Michael holds a Bachelor’s degree in Mathematics from Creighton University and a Master’s of Science degree in Applied Mathematics & Operations Research from Creighton University. Michael is an advisor to Rutgers University’s Big Data graduate program.
Michael makes his home in New York City with his family and two daughters.
If you’re in Marketing and Advertising and use consumer data for targeting, this is a discussion you do not wanna miss!!