This 100-hour, 10-week certificate program prepares working professionals to apply artificial intelligence tools and strategies across core marketing functions — from audience segmentation and campaign analytics to prompt engineering and content optimization.
Built on the National AI Workforce Infrastructure (NAWI) competency framework, this program goes beyond course completion. Every participant is assessed across five AI workforce readiness domains and earns a NAWI Readiness Score and NAWI Score upon completion — validated, employer-readable signals of AI workforce readiness. Eligible participants may receive full tuition coverage through WIOA funding at no cost to them.
Who It’s For
This program is designed for working professionals looking to advance their careers in marketing by learning to apply AI tools and strategies. No prior AI or technical experience is required. If you are currently employed, seeking new opportunities, or looking to upskill in your current role, this certificate is for you.
What You’ll Learn
- AI for Market Research — Use AI tools to analyze consumer behavior, identify trends, and generate actionable audience insights.
- Audience Segmentation and Targeting — Apply AI-driven techniques to segment audiences and personalize outreach at scale.
- Content Optimization — Leverage AI to create, test, and optimize marketing content across channels.
- Campaign Analytics — Build and interpret AI-powered dashboards to measure campaign performance and ROI.
- Prompt Engineering for Marketing — Master the skill of crafting effective prompts to get the best results from AI tools in marketing workflows.
What Makes It Different
This program is aligned with the National AI Workforce Infrastructure (NAWI) competency framework — a standardized system for measuring AI workforce readiness through demonstrated evidence, not just course completion.
Every participant is assessed across five AI workforce readiness domains:
- Conceptual Understanding — AI & Technology Literacy
- Applied Problem Solving — Critical Thinking & Complex Problem Solving
- Tool Fluency — AI Tool Proficiency
- Ethical Judgment — Responsible AI Use & Risk Judgment
- Domain Application — Applied, Industry-Specific AI Competency
Validated Credentials. Upon completion, participants earn two validated credentials:
- NAWI Readiness Score — An auto-scored assessment measuring foundational AI workforce readiness
- NAWI Score — A human-evaluated, project-based assessment generating an employer-readable workforce readiness signal
Learn more about the NAWI competency framework at nationalaiworkforce.org.
Your Instructor. Shilpi Agarwal, Stanford AI Adjunct Faculty, who has trained 10,000+ adults in applied AI across industries.
Program at a Glance
| Format | Live, instructor-led (online) |
| Duration | 100 clock hours over 10 weeks |
| Schedule | Offered quarterly — 4 cohorts per year |
| Cost for WIOA-Eligible Participants | $0 for WIOA-funded participants: no tuition, fees or other charges |
| Tuition | $7,500, paid through your WIOA Individual Training Account (ITA) voucher |
| WIOA Eligibility | Decided by your local American Job Center or workforce board |
| Credential Earned | NAWI AI Marketing Professionals Certificate |
| Target Occupations | Marketing Analyst, Digital Marketing Specialist, Market Research Analyst |
| SOC Code | 13-1161.00 — Market Research Analysts and Marketing Specialists |
How to Enroll
Enrollment is available through your local workforce development office. To get started:
- Step 1: Contact your local American Job Center or One-Stop Career Center to determine your eligibility for WIOA-funded training.
- Step 2: Work with your case manager to select this program from the Eligible Training Provider List (ETPL).
- Step 3: Once approved, your tuition is covered through an Individual Training Account (ITA) voucher — you pay nothing.
This program is listed on the Ohio ETPL (WIET). Additional state listings are in progress. If you are in a state where this program is not yet listed, contact us to discuss options.
Program Status
This program is approved and listed on the Ohio Workforce Inventory of Education and Training (WIET). It does not confer a degree, license, or industry-recognized certification. The NAWI AI Marketing Professionals Certificate is awarded upon successful completion of the program.
DataEthics4All is a California 501(c)(3) nonprofit organization.
About the Organizations
This program is an initiative of DataEthics4All, built on the National AI Workforce Infrastructure (NAWI) competency framework. NAWI is a national infrastructure layer that converts AI learning into validated workforce readiness signals, measurable outcomes, and trackable pathways into apprenticeship, higher education, and employment.
NAWI is a joint initiative of DataEthics4All, a national 501(c)(3), and DataEthics4All Foundation, a Delaware Public Benefit Corporation. DataEthics4All Foundation is a White House AI Education & Workforce Champion.
Case Manager Referral
For Case Managers Only: Use the form below to submit participant referrals for this program. Individuals seeking enrollment should contact their local American Job Center first.
Contact
Have questions about the program or enrollment? We are here to help.
Email: [email protected]
Learn more about NAWI: nationalaiworkforce.org