This 100-hour, 10-week certificate program, delivered through the National AI Workforce Infrastructure (NAWI), prepares working professionals to apply artificial intelligence tools and strategies in marketing roles. Eligible participants may receive full tuition coverage through WIOA funding at no cost to them.
Who It’s For
This program is designed for working professionals looking to advance their careers in marketing by learning to apply AI tools and strategies. No prior AI or technical experience is required. If you are currently employed, seeking new opportunities, or looking to upskill in your current role, this certificate is for you.
What You’ll Learn
- AI for Market Research — Use AI tools to analyze consumer behavior, identify trends, and generate actionable audience insights.
- Audience Segmentation and Targeting — Apply AI-driven techniques to segment audiences and personalize outreach at scale.
- Content Optimization — Leverage AI to create, test, and optimize marketing content across channels.
- Campaign Analytics — Build and interpret AI-powered dashboards to measure campaign performance and ROI.
- Prompt Engineering for Marketing — Master the skill of crafting effective prompts to get the best results from AI tools in marketing workflows.
What Makes It Different
Built on the NAWI Framework. This program is part of the National AI Workforce Infrastructure, which maps training directly to in-demand occupations and employer needs. Every module is designed around the skills employers are actually hiring for.
Instructor-Led, Hands-On Training. All 100 hours are live, instructor-led sessions — not self-paced videos. Participants work through real-world marketing scenarios with guidance from experienced practitioners.
Role-Specific Capstone Project. The program culminates in a capstone where participants build and present an AI-driven marketing campaign using real-world data, demonstrating job-ready skills to potential employers.
Program at a Glance
| Format | Live, instructor-led (online) |
| Duration | 100 clock hours over 10 weeks |
| Schedule | Offered quarterly — 4 cohorts per year |
| Cost for WIOA-Eligible Participants | $0 — fully covered through Individual Training Account (ITA) voucher |
| Tuition | $7,500 |
| Credential Earned | NAWI AI Marketing Professionals Certificate |
| Target Occupations | Marketing Analyst, Digital Marketing Specialist, Market Research Analyst |
| SOC Code | 13-1161.00 — Market Research Analysts and Marketing Specialists |
How to Enroll
Enrollment is available through your local workforce development office. To get started:
- Step 1: Contact your local American Job Center or One-Stop Career Center to determine your eligibility for WIOA-funded training.
- Step 2: Work with your case manager to select this program from the Eligible Training Provider List (ETPL).
- Step 3: Once approved, your tuition is covered through an Individual Training Account (ITA) voucher — you pay nothing.
This program is listed on the Ohio ETPL (WIET). Additional state listings are in progress. If you are in a state where this program is not yet listed, contact us to discuss options.
Program Status
This program is approved and listed on the Ohio Workforce Inventory of Education and Training (WIET). It does not confer a degree, license, or industry-recognized certification. The NAWI AI Marketing Professionals Certificate is awarded upon successful completion of the program.
Program is exempt from state accreditation requirements under California BPPE exemption as a nonprofit educational institution. DataEthics4All is a California 501(c)(3) nonprofit organization.
About the Organizations
This program is an initiative of DataEthics4All, delivered through the National AI Workforce Infrastructure (NAWI). NAWI is a joint initiative of DataEthics4All, a California 501(c)(3) nonprofit, and DataEthics4All Foundation, a Delaware Public Benefit Corporation. DataEthics4All Foundation is a White House-recognized AI Champion.
Case Manager Referral
For Case Managers Only: Use the form below to submit participant referrals for this program. Individuals seeking enrollment should contact their local American Job Center first.
Contact
Have questions about the program or enrollment? We are here to help.
Email: [email protected]
Learn more about NAWI: nationalaiworkforce.org